In a recent study, 43% of consumers reported that reading branded editorial or watching a branded video heightened their trust with the brand. Additionally, 55% of consumers reported that branded ...

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure ...

The rising popularity of native ad formats is boosting the potency of branded content, but it simultaneously blurs the line of responsibility between media owner and agency. The issue was brought into ...

EXCLUSIVE: Nielsen, the audience measurement, data and analytics organization unveiled today the findings of their case studies on Native content at a panel discussion in the Indigenous House at ...

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at ...

James Cameron is no longer the only creator in Hollywood getting to tell tales of Indigenous struggle, survival and triumph. By Rebecca Sun, Abbey White Hollywood has never had a reluctance to show ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

New data from Illuminative, the Native women-led social justice organization, and Nielsen‘s Seen on Screen case studies reveals the number of indigenous people in lead roles across TV and streaming ...

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