If you work in the media or marketing media industry, chances are that unless you’ve been living under a rock for the last year, you’re familiar with the phrase “native advertising.” After a decade of ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

The native advertising sector is growing fast. Businesses know that banner ads are now largely ineffective, so they are increasingly turning to native ads to get in front of their prospects. Platforms ...

Native advertising has historically gotten a bad rap. John Oliver, host of Last Week Tonight, did a particularly poignant segment on why native advertising threatens the very fabric of journalism. In ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice’s very effectiveness can make it deceptive, endangering ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Opinions expressed by Entrepreneur contributors are their own. Native advertising has been receiving plenty of buzz over the past year, even though native ads — a particular type of advertising in ...