Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

The last phrase one would use to describe native advertising today is “science-fictional.” Now, as we approach the end of 2016, native music advertising is no longer an anomaly. Several stakeholders, ...

According to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone, while the online ad industry falls deeper in love with native ads that fade into the background of web pages, ...

Social media advertising revenues will double by 2016, and native ads — such as sponsored stories on Facebook and promoted tweets on Twitter — will be its fastest-growing segment, according to a ...

This article describes three different formats: infomercials, advertorials, and native advertising. The three types have similarities among them and some might even question whether advertorials are ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

The answer is transparency. The FTC introduced the Guide by noting that “a basic truth-in-advertising principle is that it’s deceptive to mislead consumers about the commercial nature of content.” The ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

Bing Ads is rolling out a new update for Bing Ads Editor that includes editing support for native ad bidding. First announced in February 2015, Bing native ads are in beta, but they are becoming more ...