Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

Multichannel marketing is building on its momentum from 2012 and remains a key area of focus this year. But what does it involve and what challenges does it pose? Claire Weekes investigates. Thanks to ...

Debenhams has unleashed its first big data initiative as it looks to drive a more personalised multichannel content marketing strategy. The department store is aiming to unify its 40 different ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...

Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Over the past 20 years, I’ve attended many industry trade shows for plastic surgeons, oral surgeons, medical spas and the like. These events provided a front-row seat to the significant changes in ...

If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating ...

PinPoint Local of Long Beach, a specialist content marketing agency, announces a new multichannel solution developed to help businesses in the area build their online presence and reach potential ...