In last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics Team." He makes some very good points, and I'd like to build on his thesis today. There is much discussion ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

CLEVELAND, Sept. 4, 2019 /PRNewswire-PRWeb/ -- Mintent, the leading content marketing platform for distributed content teams, today announced it has released the industry's first proprietary fully ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. The partnership strengthens Citi’s data foundations, supports its broader ...