Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Why do you exist? The question has perplexed all of humanity for thousands of years, and, still, individuals today in the information age seek to understand the very reason for their existence.

Individuals and organizations of all sizes use a mission statement to describe their purpose. The top characteristic common to different groups defining the mission statement according to their needs ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

Personal mission statements are an important component of leadership and personal development. They force you to think deeply about your life, clarify its purpose, and identify what is truly important ...

Opinions expressed by Entrepreneur contributors are their own. You created a mission statement for your business or nonprofit to provide your stakeholders — employees, customers, investors and others ...