A new whitepaper called “The Future of Media” from FIPP and UPM Communication Papers examines the value of print in publishers’ media mix. The 18-page report from UPM, a paper producer, and FIPP, the ...

Why it matters: As more people continue to get their news from social media, there has been a decline in print newspapers as a primary source of news. This will continue to place burden on social ...

The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindling, former print media publishers are turning to ...