A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation's changes while also enabling you to learn from the data within itself.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A couple of Austin entrepreneurs have launched marketing ...

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database marketing service bureaus have a significant ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

A New Era of Data Management: Big Data and NoSQL Innovations Enable New Solutions and Greater Efficiency There has been a significant change in the IT world recently; solution developers no longer ...