The upfront costs to making content online are low, and two creators say that consistent posts are one of the biggest keys to ...

The secret to viral content is no longer a fluke; it’s a formula, thanks to the rise of artificial intelligence (AI)–driven tools that have recently moved beyond skepticism and into wider-spread ...

Meta is changing the way it labels content that has been edited or modified by AI tools on Instagram, Facebook, and Threads. For this type of content, Meta is moving the “AI info” label to the post’s ...

Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that it ...

Forbes contributors publish independent expert analyses and insights. Taylor Reilly covers the business of the global creator economy. The worse your content looks in 2026, the better it will perform.

When Flipkart acquired a majority stake in infotainment platform Pinkvilla earlier this month, it became the latest e-commerce player to double down on content marketing. Its fashion platform Myntra ...

The BBC announced a deal with YouTube this week to make original content for the video-based platform, including news, sports and entertainment. This content will be freely available in the United ...