Marketers are turning to digital advertising in droves as their preferred marketing strategy. According to Insider Intelligence, 2022’s estimated spending on digital ads surpassed $500 billion and ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

AI systems in advertising often rely on algorithms that process vast amounts of consumer data to make predictions or decisions about whom to target and how. These algorithms can inadvertently learn ...

The digital transformation of advertising and media has brought society enormous benefits -- more information to more people in more places, more personalized, faster, deeper and cheaper than ever ...

Premium advertising, known for its high-quality placements and targeted reach, has been a resource available only to those with significant budgets. These ads, often featured on platforms like Hulu, ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

A week after Omnicom’s consumer study reset the conversation around advertising’s diminishing influence, the implications for brand strategy are becoming harder to ignore. The research, conducted in ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of monetization and marketing technologies that help businesses fuel growth, is furthering its commitment to sustainability ...

Is it time to retire references to the advertising “duopoly”? Amazon doesn’t always get name-dropped in conversations about advertising in the same breath as duopoly members Google and Meta. But as ...

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...