Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan with Hawaiian Airlines’ HawaiianMiles. The revamped program aims to deliver ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

On a mission to transform global travel, Alaska Airlines launched Atmos™ Rewards today – our evolved, supercharged loyalty program that unifies the best of Mileage Plan and Hawaiian Airlines’ ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

In a first for major hotel groups, Marriott hosted 75 loyalty members at HQ to preview an AI chatbot for travel booking and gather customer feedback on other innovations. Marriott’s C-suite invited 75 ...