Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual ...

ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: Local SEO is no different on all of these counts. ChatGPT isn’t designed to be a local SEO ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

Do you really need local SEO for your business? Find out who benefits and why local search is an integral part of your marketing strategy. All types of businesses that interact with and service ...

When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...