WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

NBCUniversal hopes to drive away with more ad dollars from local auto marketers. The Comcast-backed media conglomerate has launched a new tool that aims to boost the ability of local auto advertisers ...

With Valentine’s Day fast approaching, space is filling up quickly. The deadline to book your 2026 package is 5pm on Friday, ...

LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for seven new ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Lamar Advertising has generated moderate performance, gaining 13% in the past year and offering a secure 4% dividend. Q1 results showed revenue growth of 5.7% and adjusted funds from operations rose ...

DAVENPORT, Iowa, Dec. 09, 2024 (GLOBE NEWSWIRE) -- Lee Enterprises, Inc. (LEE), a leading provider of trusted local journalism across the United States, today announced a first-of-its-kind content ...

Former Speaker of the House Tip O’Neill famously said “All politics is local.” To be successful politically, you have to put your constituents’ concerns and needs first. They put you in office, and ...