Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand ...

Learn how to integrate cyclical planning into your work. One of the challenges with strategic planning is that both the process of planning and the output (your organisation’s written strategic plan) ...

In the gene and cell therapy field, there is a clear need to have cost-effective, scalable processes in the development of successful therapies utilizing viral vectors. Use of ultracentrifugation (UCF ...

At a recent roundtable, where individuals focused on helping sales and marketing leaders gathered, Gartner presented interesting findings from its annual research project. The findings suggest that ...

When Sweden’s Graniten Group was developing a digital pad printing machine for its customers in the pharmaceutical and health care industry, it was to achieve three basic goals: maximum flexibility, ...

My husband is shopping for a mattress. Not for our use, but for the guest room. Since I won’t be sleeping on it, I have been able to distance myself from the process, which has gone on for weeks, and ...