The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, ...

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

LEGO and Star Wars go hand in hand, and the popular building toy and collectible brand has started its May the 4th Star Wars celebration event early, packed with new sets and special gifts with ...

The latest Star Wars Lego set is a massive version of the Venator-Class Republic Attack Cruiser. Priced at $649.99, Lego Insider members will have priority access to this new set starting on Oct. 1, ...

Nintendo of Europe has announced that its My Nintendo brand is teaming up with LEGO VIP to offer fans new ways of exploring the growing world of Super Mario-themed LEGO. For anyone not in the know, ...