Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick. Crucially, this massive change, which Lego announced at CES 2026 in Las ...

The new Smart Play system adds sound, motion and reactions without screens Dubai: Lego has just unveiled what it's calling the biggest innovation in nearly 50 years, and honestly, it looks impressive.

I went into my LEGO Smart Play hands-on at CES 2026 confused about how the system actually works and what the Smart Brick means for longtime LEGO fans like myself. Based on the comments on our social ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

The Danish toy maker is not a usual participant at the massive CES electronics show, which begins this week in Las Vegas. The likes of LG, Samsung and Sony are the more regular megabrands on displays.