It’s no secret that Korean beauty brands are often light-years ahead when it comes to innovation—but not just in helping you achieve glass skin or tackle fine lines. While it hasn’t yet reached the ...

Korean hair packs are gaining popularity as a natural remedy for thicker, fuller hair. These treatments combine traditional herbs like ginseng and fermented botanicals with modern science to nourish ...

And what are those skin care actives, you might ask? “Korean formulations have long leaned on herbal extracts like ginseng, green tea, and ginger to promote circulation and scalp vitality, as well as ...

The world of beauty has always looked to Korea for glowing skin secrets, but now another trend is quickly gaining global attention: the Korean hair pack. Unlike ordinary conditioners or masks, this ...

From scalp tonics to hair perfumes, give your hair the K-beauty experience with these top-rated Korean haircare products The Standard's journalism is supported by our readers. When you purchase ...

In 2022, Korean skincare burst onto the beauty scene with an almighty bang. Ten-step routines and snail slime serums had us in a chokehold, but now, with K-beauty firmly established in the UK market ...