No one is going to pass up something that is free. Therefore, adding a free tool or app on your website to let customers explore before they make a purchase can attract paying customers in the future.

I have a crappy little apartment, with an even crappier little kitchen. Thing is, I can see a lot of potential in the little (and affordable) space I have, but I am not an artist by any means. I love ...

Ash Hewson is CEO of Affinity, part of Canva. When I announced at Canva World Tour in October that the all-new, professional-grade Affinity would become completely free, the design world reacted with ...