In the digital era, it is critical to have an integrated marketing communication programme so that the right message reaches the right audience. With the explosion of social media, various channels of ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Defined as the process of unifying marketing communication elements, which include public relations, social media, audience analytics, business development principles, and advertising, integrated ...

Integrated marketing communication is the way forward in this digital age. (Image: Shutterstock) The coronavirus outbreak fast-tracked digital convergence and there is no stopping it. Integrated ...

Integrated marketing communication is an inter-field. Integrated marketing communications evaluate marketing strategy in the context of an organization’s goals and business development and maintenance ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am ...

Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...