Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Life and business will never be the same after the pandemic, especially in healthcare. Everything from how patients see their doctors and get treated to how hospitals use tools and share information ...

A med tech case decided by the PTAB is helpful to inform patent strategy for AI enabled inventions across various disciplines and industries. Patent applicants should expect to see reliance by the ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

As someone who has spent over 30 years working in the technology sector across more than 60 countries, I've seen firsthand how technological and cultural diversity fuel innovation. Today's ...

Innovation often conjures images of grand projects and substantial budgets in today's fast-paced management world. However, the Indian Space Research Organisation (ISRO) provides a compelling case ...

Examples of Real World Legal Innovation At Work In-house consultant Susan Hackett and legal marketing consultant Deborah Farone offer examples of what happens when the industry focuses on small tweaks ...

Cat Little, the chief operation officer of the UK civil service and permanent secretary of the Cabinet Office has sent a letter to colleagues across government urging them to attend the Innovation ...