The little boy, about 7 years old, almost disappeared inside the virtual reality headset, yet the way he was holding up his hands showed he knew exactly what to do. A laptop screen showed what he was ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

Adventure is a five-part virtual reality exclusive series to Apple Vision Pro. The film takes the audience inside the lives of extreme athletes and how technology brings their experiences to life.

St. Louis, MO – Virtual reality isn’t just for video games. Some nursing students in St. Louis are using it to practice high-tech training without the need for real patients. Goldfarb School of ...

Fabrizio Galeazzi does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...

Today’s digital marketers have an uphill battle ahead of them: cutting through the noise online and making a positive impression on potential customers. Creative ads only go so far, with the majority ...

In a recent study published in the journal PLOS ONE, researchers explore the utility of virtual reality (VR) as a non-pharmacological intervention in managing labor pain and anxiety. Study: ‘Giving ...