Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Amid all the buzz around advanced AI-powered data analytics, one crucial component often goes unnoticed: the metrics layer. This is where metrics creation takes place, the process that defines and ...

Generative AI not only makes analytics tools easier to use, but also substantially improves the quality of automation that can be applied across the data analytics life cycle. The generative AI party ...