These days, large language models such as ChatGPT are omnipresent. Yet their inner workings remain deeply mysterious. To Naomi Saphra, that’s an unsatisfying state of affairs. “We don’t know what ...

A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Veena D. Dwivedi receives funding from the Canada Foundation for Innovation, the Social Sciences and Humanities Research Council of Canada, and Brock University. Brock University provides funding as a ...