Matt Elliott is a senior editor at CNET with a focus on laptops and streaming services. Matt has more than 20 years of experience testing and reviewing laptops. He has worked for CNET in New York and ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

Posts from this author will be added to your daily email digest and your homepage feed. is editor-in-chief of The Verge, host of the Decoder podcast, and co-host of The Vergecast. If you caught any of ...