YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...