Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes ...

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct ...

Starting from iOS 18.1, you can set ChatGPT as the default search engine in Safari. Here's how to use the LLM service for your browser queries. While Apple currently doesn't provide a direct way to ...

Focus on block-level structure so assistants can lift complete ideas. Align titles, headings, and schema; use Q&A and short lists where they help. Avoid hidden content, long walls of text, PDFs for ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The Competition and Markets Authority (CMA) has proposed what it describes as a “package of measures” to improve how Google ...