There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

Suchi Rudra is a writer whose work has appeared in The New York Times, BBC and Vice, among other publications. Meta’s newly released Orion AR glasses are making it possible for users to essentially ...

As advertising channels become increasingly saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now ...