Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Social media and newsletters are important for a business, it’s free, it’s organic, it’s a great way to build awareness for your brand, and it’s valuable to have a direct connection with customers.

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. The momentum hasn’t slowed. Every time I went to hit publish ...

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today’s world (and tomorrow’s) will require a balance of technology and human ...

In today’s hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers’ existing digital journeys to truly ...

DaLissa Alzner does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...

Connecting with people can be a hard thing to do. You meet someone new and they might be a person you can see yourself relating to and even having a deeper relationship with, but it can be difficult ...