In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today’s world (and tomorrow’s) will require a balance of technology and human ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. The momentum hasn’t slowed. Every time I went to hit publish ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

Mumbai: Public sector lender SBI is working on a mechanism to enable its employees to communicate with customers in local languages, and emphasised that AI tools can help ease the transition and ...

Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it’s the key to winning customers and keeping them loyal. 80% of customers say ...