AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...
Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...
Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...
Bizcommunity.com on MSN
Media effectiveness: How CMOs get CFOs to see marketing as a value driver
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
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