To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

As smartphone sales go through the roof (Apple sold over 1 million 3G iPhones on its launch weekend in July), inbox and message views are growing in numbers—and shrinking in size. The good news: More ...

Currently, most marketers create a separate email for mobile users and deliver it based on subscriber preferences or provide a link in their email to open a mobile-friendly version in the device’s web ...

Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers ...