Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...

This GEO strategy is about ensuring that your content is straightforward, trustworthy and easy for both AI and users to ...

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. AI Mode in Search now supports ...

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users.

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Many saw desktop impressions drop around Sept. 10. A working ...

Google has become one of the most influential actors in the modern information age, fundamentally reshaping how people search ...

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about. Google added Query groups to the Search Console Insights report. Query groups ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...