Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

In December, Google Analytics rolled out the new "ga.js" tracking code, and while not everyone needs to upgrade, Caitlin Minteer explains the benefits of migrating to the new system for those who have ...

Google Analytics tracks visitor and keyword information on your website, giving you valuable insight into viewing and search habits. Installing Google Analytics into a WordPress-driven website is easy ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

I am a huge fan of Google Analytics, but even so, you should be aware of several bugs that have been confirmed by Google. (1) A Google Groups thread confirms that ...