Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making. New ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some ...