As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...