New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

I’ve worked with Google Ads for almost 15 years. When I started working in search engine marketing, Google was a great partner that cared about helping brands succeed. Those were the good old days.

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...