The New York Times

The Fate of Google’s Ad Tech Monopoly Is Now in a Judge’s Hands

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...
Los Angeles Times

Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
Ars Technica

DOJ aims to break up Google’s ad business as antitrust case resumes

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...
Business Insider

A Google breakup would rewire the ad business. Here's how top marketers are responding.

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The New York Times

U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...
9to5google

This is Google’s first AI-generated TV ad [Video]

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...