The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

Gamification in education enhances learner engagement by integrating game elements into the learning process. This concept has gained traction in various fields, including virtual reality application ...

Gamification was among the key trends he identified, along with the maker movement, virtual worlds and immersive worlds, and the Internet of Things. Brodnick created conceptual images and videos of ...

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

Do we need a new name for something that is at least two centuries old? Read on to know why ‘gamification’ is going out of style, and what’s today’s game designers are focused on instead. Games and ...

Brian Burke, research vice-president at Gartner, said: “Poor game design is one of the key failings of many gamified applications today.” Gamification is the application of game applied to non-game ...

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification ...

The intersection of FIFA gaming and online casinos highlights a broader trend. Entertainment platforms increasingly compete ...