Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

After submitting a job application, it can be difficult to patiently wait for a response from the hiring manager. You’ve spent hours perfecting your resume and tailoring your cover letter, and now ...

I had an interview for a sales management position during the first week of January. Since then, I’ve sent two follow-up emails. One was to thank the human resources representative for their time and ...