Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. One of the aspects of business that I rarely see others ...

Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...