If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Jane Zhang Every time Jane publishes a story, you’ll get an ...

Something strange happened during our recent Times Opinion focus group, the 18th and final one of 2023. When we asked the participants (13 Democrats, Republicans and independents) how they felt about ...