Other people can be baffling. Even in our closest relationships, loved ones frequently behave in ways that can seem inexplicable. Why can’t your friend recognize her self-destructive foibles? Why do ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

The murder of a girlfriend following sexual refusal represents an extreme and disturbing form of interpersonal violence .

A new study shows that dopamine release in the human brain plays a crucial role in encoding both reward and punishment prediction errors. This means that dopamine is involved in the process of ...

Yesterday, I shared research from my colleague Keith Kaplan showing that stock prices often move in repeatable seasonal patterns – and why understanding when things happen can matter just as much as ...

Some examples of narcissistic behavior include inflating one’s accomplishments to gain praise, ignoring other people’s feelings, and deliberately taking credit for someone else’s work. Narcissistic ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...