Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. Representation in media has long been a powerful tool for shaping ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

It is estimated that between 15 and 20% of the global population is neurodiverse. This includes up to 10% of those with dyslexia, 6% of those with dyspraxia, 5% of those with ADHD, and 1-2% of those ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Depictions of older adults as frail or helpless can reinforce stereotypes. Results of two new surveys of individuals 55 years old and over show that ageism persists in advertising, in spite of ...

If Elon Musk’s mantra of allowing free speech were to become real, you could advertise anything, anytime, and anywhere. But the Peter Parker (aka Spiderman) principle says that with great power comes ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

For the past decade there have been two universally acknowledged truths about digital advertising. First, the rapidly growing industry was largely impervious to the business cycle. Second, it was ...