The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

Experienced small business owners learn to come to terms with an uncomfortable truth: of all the documents they must prepare before launching their business, most get filed away – never to be seen ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

President of Sales Xceleration, leading the organization to focus on helping small to mid-sized businesses get their sales back on track. Statistics can be eye-opening – and harsh. According to the ...

The new world order of mortgage banking requires the flexibility to adapt to evolving conditions and the ability to reinvent yourself as market conditions dictate. In assessing the sustainable health ...

SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...