Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. It was even reported that the NBA was considering shortening games due ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Imagine a CEO about to pitch the next big innovation in front of a crowd of potential investors. Instead of diving straight into statistics and projections, he begins with a vivid story about a single ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

As the visionary who brought us the likes of “Jaws,” “E.T. the Extra-Terrestrial,” “Schindler’s List,” and “Saving Private Ryan,” Steven Spielberg knows that the best projects are elevated through the ...

Imagine this: You assign your students a writing prompt, and while some eagerly begin crafting their stories, others stare at the blank page, muttering, “I have nothing to write,” or “I can’t think of ...

Imagine Entertainment has teamed with dairy and food giant Land O’Lakes in an effort to modernize the portrayals of rural ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

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Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...