Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Take the example of GiveCampus, a fundraising platform for nonprofit educational institutions and a 2023 Inc. 5000 honoree. GiveCampus’s software offers to help schools fundraise, with features such ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

For more than a century, three words have stood as the iconic motto of the U.S. Military Academy at West Point: "duty, honor, country." That hasn't changed. Here's what has: For a shorter time — about ...