The company that made sales of more than £30 million in the UK last year is investing in a full programme of behavioural email to boost revenues even further. The highly targeted email programme, that ...
As Global Director, Strategy and Market Innovation for StrongMail's Agency Services division, Kara is responsible for helping marketers optimise their digital marketing programmes for greater returns.
High street retailer Matalan has hired Edinburgh-based Optima Connect to handle its email marketing. Optima Connect will take care of preparation, build and "overall campaign management" for Matalan's ...
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