Why Do Consumers Opt-in and Opt-out of Email Marketing? A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing ...

Open rates and other key email metrics held steady for both scheduled and automated sends across regions and industries in 2024. But there were slight increases in unsubscribe and bounce rates, ...

Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

In the summer of 2019, I was freshly graduated from a small college where I played college baseball in middle-of-nowhere Ohio, with a degree that I’d never use. Thankfully, I had entrepreneurial ...