Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving. In the last 10 years, the ...

NEW YORK, Nov. 5, 2019 /PRNewswire/ -- Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash ...

Certification Enables Clinch to Serve and Optimize Campaigns Across Selected Amazon Owned and Operated Properties, Covering Streaming TV, Online Video, Display, and Mobile Inventory NEW YORK, Oct. 17, ...

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...

NEW YORK, Nov. 3, 2022 /PRNewswire/ -- Innovid Corp. (NYSE: CTV), an independent advertising platform for delivery, personalization and measurement of converged TV across linear, Connected TV (CTV) ...