Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

Double opt-in has long been considered the optimal standard for email marketers. But some industries are more attentive than others, judging by the 2022 Email Marketing Benchmark by GetResponse.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.

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Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Do you keep in touch with your current and previous clients? Are you building an email list of your potential customers? What about those prospects that you've been meaning to contact... do you feel a ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...